Fastnet AMS
I had the privilege to design the website for Fastnet AMS, a company that empowers investors to improve alpha and achieve sustainability objectives through portfolio management tools and behavioural insights. Their mission is to deliver high-quality, reliable, and innovative solutions tailored to the needs of businesses and individuals.
Client
Fastnet AMS
Sector
Fintech
The brief
Fastnet AMS needed a professional, modern website that effectively communicated its services and expertise while providing an intuitive, user-friendly experience. The challenge was to present technical information in a way that was clear and accessible to potential clients and investors, ensuring a seamless browsing experience across all devices.
The Role
This was a solo freelance project, with me owning the entire process from initial design strategy through to launch. I was responsible for UX planning, sitemapping, wireframing, visual design, accessibility enhancements, animated elements, and the full Squarespace build — as well as ensuring that SEO best practices and clear calls to action were built in from the ground up.
Approach
Working closely with Fastnet AMS, I developed a design strategy emphasising clarity, professionalism, and engagement. The website needed to be easy to navigate and well-structured to effectively highlight the company’s offerings while remaining scalable for future expansion.
Key Features:
Responsive Design: Implemented a fully responsive layout to provide a seamless experience across desktops, tablets, and mobile devices.
Clear Service Breakdown: Designed an intuitive structure that categorises Fastnet AMS’s range of services, making it easy for users to find relevant information.
Strong Visual Identity: Utilised a clean, modern design with high-quality visuals to enhance brand credibility and professionalism.
Accessibility Enhancements: Ensured the website was accessible to many users by incorporating best practices for readability and navigation.
Lead Generation Focus: Integrated clear call-to-action elements to encourage inquiries and conversions.
SEO Optimisation: Built with SEO best practices to enhance search engine visibility and reach potential clients effectively.
Content Management System: Developed the site on Squarespace, an easy-to-manage platform, allowing the Fastnet AMS team to update content as needed without technical expertise.
The result is a sleek, informative, and functional website representing Fastnet AMS’s expertise and commitment to innovative solutions tailored to the needs of businesses and individuals.
Homepage
Sitemap for Fastnet AMS
Wireframe of homepage
Outcome
The redesigned website gave Fastnet AMS a sleek, credible online presence that clearly communicates its expertise to potential clients and investors. Complex financial and technical information is presented in an accessible, easy-to-navigate format, reducing friction for visitors and supporting lead generation through well-placed calls to action. Built on Squarespace with SEO best practices baked in from the start, the site is both discoverable and straightforward for the Fastnet AMS team to manage independently. Animated elements and a strong visual identity elevate the overall feel, positioning the brand as a modern, trustworthy player in the investment management space.
