Irish Rugby Institute
The Irish Rugby Institute (IRI) is a professional Rugby Coaching company based in Dublin, Ireland. Their mission is to uphold and develop the core values of rugby in a safe and friendly environment while delivering top-quality, age-specific coaching.
Client
Irish Rugby Institute
Sector
Sport
The brief
The Irish Rugby Institute needed a professional, modern website that effectively communicated its services and offerings while providing an intuitive, user-friendly experience. The challenge was to organise rugby camps-related information in a way that was clear and accessible to potential students and their parents, ensuring a seamless browsing experience across all devices.
The Role
This was a solo freelance project, with me owning the entire process from initial strategy through to design. I was responsible for UX planning, wireframing, visual design, and accessibility enhancements — as well as ensuring that SEO best practices and clear calls to action were built in from the ground up.
Approach
I developed a design strategy emphasising clarity, professionalism, and engagement. The website needed to be easy to navigate and well-structured to effectively highlight the Irish Rugby Institute’s offerings while remaining scalable for future expansion.
Key Features:
Responsive Design: Implemented a fully responsive layout to provide a seamless experience across desktops, tablets, and mobile devices.
Clear Service Breakdown: Designed an intuitive structure that categorises The Irish Rugby Institute’s range of camps, making it easy for users to find relevant information.
Strong Visual Identity: Utilised a clean, modern design with high-quality visuals to enhance brand credibility and professionalism.
Accessibility Enhancements: Ensured the website was accessible to a wide range of users by incorporating best practices for readability and navigation.
Lead Generation Focus: Integrated clear call-to-action elements to encourage inquiries and conversions.
The result is a sleek, informative, and functional website representing The Irish Rugby Institute’s expertise and commitment to elite rugby training camps for aspiring players across the globe.
Homepage
Wireframe of homepage
Outcome
The redesigned website gave The Irish Rugby Institute an attractive, credible online presence that clearly communicates its expertise to students and parents. Information on elite rugby training camps is presented in an accessible, easy-to-navigate format, reducing friction for visitors and supporting lead generation through well-placed calls to action.
