Simply Style by Fi
Simply Style by Fi is a personal styling service led by Fiona Colwell, based in Virginia, Co. Cavan. With a professional qualification in Image Consultancy and Personal Styling from the Dublin Institute of Design, Fiona helps women rediscover confidence through expert styling, personal shopping, and invigorating style talks.
Client
Simply Style by Fi
Sector
Beauty & Fashion
The brief
The goal was to design a website that truly reflects Fiona’s upbeat, confidence-boosting approach. It needed to be professional, welcoming, visually engaging, and easy to manage, while spotlighting her services and inspiring more women to embrace a style that works for them.
The Role
This was a solo freelance project, with me owning the entire process from initial strategy through to design and website build. I was responsible for visual design, and accessibility enhancements — as well as ensuring that SEO best practices and clear calls to action were built in from the ground up.
Approach
Warm & Confident Aesthetic: We chose a friendly tone with approachable visuals that highlight Fiona’s expertise and authenticity.
Intuitive Structure: Clear navigation presents her core services - Style Consultations, Personal Shopping, and Style Talks - so visitors know exactly how Fiona can help.
Social Proof: Testimonials from delighted clients add credibility and showcase real results, earning trust and connection.
Seamless Booking Experience: A prominent call-to-action invites visitors to book a free discovery call, designed to convert interest into connection.
Homepage
About pageomepage
Outcome
The redesigned website gave Simply Style by Fi a professional, credible online presence that clearly communicates its expertise to clients. Information on her services is presented in an accessible, easy-to-navigate format, reducing friction for visitors and supporting lead generation through well-placed calls to action.
