Social Media Design - LinkedIn

17 May

I had the privilege to design the website for Ducommun Advisory, a strategic consulting firm that provides expert guidance to businesses navigating complex financial, operational, and leadership challenges. Their mission is to offer tailored advisory services that drive growth, efficiency, and long-term success. Following the site design, I was asked to help them create some LinkedIn assets.

Social Media Design

Client

Ducommun Advisory

Sector

Financial services

The brief

Ducommun Advisory needed sophisticated, professional LinkedIn assets that reflected its high-level expertise and bespoke consulting services, and were brand-consistent. The challenge was to create LinkedIn assets that clearly, compellingly, and accessibly communicated complex business strategies to a diverse client base.

The Role

As the sole designer on this project, I owned the entire creative process from strategy to execution, covering visual design and brand application across a suite of LinkedIn assets.

Approach

The approach focused on extending the Ducommun brand identity into a professional social media context, ensuring every LinkedIn asset felt like a natural continuation of the wider visual identity. Deliverables included branded post templates, a profile banner and cover image, and carousel and document posts - each crafted with care to feel cohesive, on-brand, and purposeful across every format.

Outcome

The project was delivered on time and on brief, with the client delighted with the final result. Ducommun Advisory walked away with a polished, professional LinkedIn presence and a suite of ready-to-use templates they can manage and build on themselves. The brand translates well on social media, so every post, carousel, and profile visual makes a strong first impression on one of the most important platforms for professional credibility.

Sarah McKibbin